Friday, March 20, 2020

The Relationship between Landlord and Tenant within Ireland Essay Example

The Relationship between Landlord and Tenant within Ireland Essay Example The Relationship between Landlord and Tenant within Ireland Essay The Relationship between Landlord and Tenant within Ireland Essay In this essay, I shall discuss the nature of the Landlord and Tenant relationship in Ireland. I will examine the aspects of a Lease from both sides of the relationship and cover the rights of the landlord and tenant under the relevant legislation. In my final chapter I will evaluate how the personal relationship between the landlord and tenant has evolved thought out time with the passing of legislation. Leases have always been a popular way to regulate the relationship between a landlord and tenant over the rights of land. Whether it be families looking for a long term stay or tudents searching for accommodation for nine months of the year. Leases are landholding arrangements in which the tenant receives a proprietary interest in the property and the exclusive possession of itl . Should the tenant have his rights infringed by the landlord, the tenant may seek court assistance to assist his rights under the lease, or since the creation of the PRTB2, which was established by the Residential Tenancies Act3, alternate dispute resolution is available. The development of leases derives from the Landlord and Tenant Law Amendment (Ireland) Act 1860 which is commonly known as Deasys Act, which will be discussed t a later stage, where it was established that the relationship between a landlord and tenant was one based on a contract. Identification of a Lease A lease is a legal agreement that results in a tenant receiving a right to exclusively possess land and a proprietary interest on it4. Leases have a variety of different legal protection under relevant statutes for both landlord and tenant so it is important not to confuse a lease with another type of legal arrangement such as a licence. It is important to distinguish the two separate concepts. A licence may be terminated without notice, without cause and also unilaterally. A lease on the other hand needs to be terminated by Deasys Act or legislation that has followed, such as breach of condition or anti-social behaviour. An interesting and famous case on this issue is that of Irish Shell BP Ltd v Coste1105. This case involved a conflict over the existence of a landlord and tenant relationship or a mere licence. There was a contract, involving land occupation, paid on a periodic basis which allowed the alleged tenant to occupy the land. It was a complex case but the court held that no matter what the document passed between the two parties called their relationship, it was only what appened in reality that mattered. The petrol company argued that it was a licence and the defendant a lease. By the decision the Irish Courts indicated they would remain in favour of the practical relationship presented before them rather than the relationship detailed in the contract. The Irish Courts prefer to make their decisions based on four headings6: 1 . Construction of the agreement 2. Intension ot the parties as interred trom their words and actions 3. Exclusive possession on the part of the tenant 4. The payment of rent Construction of the Agreement As a result of the courts commitment to perusing the true nature of the relationship between the parties, the decision as to whether or not a lease exists will essentially be a matter of construction and a court is empowered to treat that which is called a licence as a lease where appropriate7 . Therefore while the parties will place a label upon their relationship, be it a lease of a licence, it will not automatically result in the court finding that said relationship is in fact a lease or a licence. The placing of the label on the relationship merely discloses prima facie evidence of the intension of he parties. Where there is no written agreement between the parties the court will engage in construction of their words and conduct8. Intension of the Parties While all contracts have the prerequisite of the parties intension to create a legal relationship, in the contract of a lease, the courts are concerned with an intension to create a specific type of legal relations, for example landlord and tenant. The courts will try to assess whether, in its everyday operation , the relationship between the parties is more akin to a lease than a licence9. However, as we have seen the courts re willing to discard such labels if they find the actual operation of the relationship to contradict the label. This was reiterated by the Supreme Court in Gatien Motor Company v Continental Oil Company of Ireland Ltd10. Exclusive Possession A key factor of the landholding relationship is whether or not the holder of the land has been give exclusive possession of the property. Exclusive possession is essential to the existence of a lease, but it is not determinative of a lease11. In other words a lease is useless without exclusive possession but on the other hand exclusive ossession does not void a licence agreement between parties either. When dealing with landlord and tenant, the term, not only gives the tenant the capacity to use and enjoy the land but also to exclude the landlord or anyone else from the property if he so wishes. The English case of Street v Mountford12 is an important case in this jurisdiction. Here, the House of Lords held that, apart from in exceptional circumstances, where residential accommodation is offered and accepted with exclusive possession for a term at rent, theresult is tenancy thus placing exclusive possession at the heart of the assessment. The Street case was decided in relation to residential accommodation but the latter case of London Associated Investment Trust Plc. v Carlow13 extended it to commercial properties. Payment of Rent It is stated in s. of Deasys Act that the payment of rent is a characteristics of a lease but it does not however, make it clear if rent is a requirement of a lease. There is a certain authority from both Irish English Jurisdictions that a gratuitous lease is accepta 4 For the purposes ot the Irish Courts it was stated by Kenny J, dissenting in Costellol 5 that rent is essential for the creation of the relationship of landlord nd tenant. Formation of a lease The general conditions for the formation of a lease can be found in s. of DeasVs Act 1860. S. 4 states: every lease or contract with respect to lands whereby the relation of landlord and tenant is intended to be created for any freehold estate or interest, or for any definite period of time not being from year to year or any lesser period, shall be by deed executed, or in writing signed by the landlord or his agent thereunto authorised in writing Along with section four, landlord and tenant relationships can be created in law by means of assignment16, sub-lease17, implication18 and equityl 9. Termination of a lease A common form of termination of a lease comes in expiry, this occurs when the tenancy id for a fixed term and upon reaching the end of that time period the landlord and tenant relationship naturally comes to an end. If the tenancy is of a periodic nature or a tenancy at will a notice to quit is required, otherwise it will continue indefinitely. A notice to quit can be served by either party of the lease or by any person who has been authorised to serve such notice. In relation to agricultural land, residential tenancy20 and houses21, the notice must be in writing, although it is ommon place for notices to quit to be delivered in writing, whatever the premises involved. In general at common law, a periodic tenant should receive notice equivalent to one period of the tenancy, e. g. a weekly tenant would receive a weeks notice. However, the Residential Tenancies Act 2004 has now introduced statutory notice periods for all residential leases22. For example, under the 2004 Act if the tenancy duration is under a period of six months the notice that needs to be given, by both the landlord and the tenant, is twentys of where such an action might arise would be a tenants breach of condition of the lease which may lead to the paying of compensation or the owing of rent. In order to carry out a valid forfeiture there are certain legislative requirements which need to be followed. Commonly, cases of forfeiture require the landlord to serve the tenant with what is known as a section fourteen notice24. The effect of s. 4 is to give the tenant an opportunity to consider if he wants to maintain the lease and avoid forfeiture by righting the breach that lead to the issuing of the notice. Section 14 consists of: (1) The basis (or multiple basis) of the forfeiture and, if applicable, a requirement to remedy the breach although the form of the remedy is not specified and is a matter for the tenant, and (2) a demand for reasonable compensation; and (3) a notice of termination by forfeiture for failure to remedy the breach and provide reasonable compensation within a reasonable time ot the service ot the section 1 notice. The reasonableness of the prescribed time period will be entirely dependent on the circumstances If following the serving of the notice, the breach has not been remedied or if the compensation or rent owed has not been paid then the landlord is entitled to re- enter the premises, and in the process forfeiting the lease. The re-entry can be physical or legal, but the service of the notice without re-entry is not sufficient to forfeit the lease25. Tenants can apply for relief from forfeiture; such relief could be granted either under s. 14 or by means of an equitable remedy such as an injunction26

Tuesday, March 3, 2020

Creating Your Own Lesson Plan Calendar

Creating Your Own Lesson Plan Calendar It is easy to become overwhelmed when you begin planning units of study and individual lessons for a school year. Some teachers  start with their first unit and continue until the year ends with the attitude that if they didnt complete all the units then thats the way life is. Others try to plan their units in advance but run into events that cause them to lose time. A lesson plan calendar can help by giving a realistic overview of what they can expect in terms of instructional time.   Materials Needed: Blank CalendarSchool CalendarPencil Steps for Creating  a Lesson Plan Calendar Get a blank calendar and a pencil. You dont want to use pen because you will probably need to add and erase items over time.Mark off all vacation days on the calendar. I generally just draw a big X right through those days.Mark off any known testing dates. If you dont know the specific dates but you do know in which month testing will occur, write a note at the top of that month along with the approximate number of instructional days you will lose.Mark any scheduled events that will interfere with your class. Again if you are unsure of the specific dates but know the month, make a note at the top with the number of days you expect to lose. For example, if you know that Homecoming occurs in October and you will lose three days, then write three days at the top of the October page.Count up the number of days left, subtracting for days noted at the top of each month.Subtract one day each month for unexpected events. At this time, if you want, you can choose to subtract the day before va cation begins if this is typically a day that you lose. What you have left is the maximum number of instructional days you can expect for the year. You will be using this in the next step.Go through the Units of Study necessary to cover the standards for your subject and decide the number of days you think will be needed to cover each topic. You should use your text, supplementary materials, and your own ideas to come up with this. As you go through each unit, subtract the number of days required from the maximum number determined in step 7.Adjust your lessons for each unit until your result from Step 8 equals the maximum number of days.Pencil in the start and completion date for each unit on your calendar. If you notice that a unit would be split by a long vacation, then you will need to go back and readjust your units.Throughout the year, as soon as you find out a specific date or new events that will remove instructional time, go back to your calendar and readjust.

Sunday, February 16, 2020

Product Strategy, Pricing, and Distribution Research Paper

Product Strategy, Pricing, and Distribution - Research Paper Example Product strategyAspirin as an external and internal analgesic is an example of OTC substance that is approved in the United States and manufactured by Bayer. The products strategy of Bayer Aspirin is that they sell their products through retail channels. They aim at attracting and retaining customers by appealing to them to continue using the products in case it works for them (Rogers, 2001). The company boasts of the best and most effective external and internal analgesic. In the introduction state of product lifecycle, Bayer aspirin is promoted so as to create awareness using skimming price strategy. In the growth strategy, the company has increased its advertising costs to outdo the generics. The company promotes the brand name version of the product to compete the competitors with similar offerings. In the maturity stage, the company’s sales stabilize and the company uses more widespread promotion to remain in the market. While in decline stage, Bayer has introduced new mo re innovative products. The company also improves profit by lowering marketing spending. Aspirin has a brand name Bayer Aspirin which has not been changed since 1899. The company has spent millions of dollars to build this trusted brand image which has helped them in attracting and retaining many customers. Though the brand-name aspirin versions are costier than generics, the company still has high sales volume due to loyal customers.Being a high-end provider, Bayer Inc includes distribution factors in its pricing decisions.

Sunday, February 2, 2020

Social Security Research Paper Example | Topics and Well Written Essays - 750 words

Social Security - Research Paper Example This paper supports the view that social security should not be privatized. Supporting points The very first reason not to privatize social security system this will hinder the realization of the social security objectives and goals. This implies that over the next forty seven years, privatization is likely to reduce the benefit levels by 44% as compared to the level of 2005 (Max, 2005). In addition, Max, (2005) tells us that implementation of privatization system is expensive. The costs that would be spent in the changeover process when coming up with new personal account and continuing to offer benefits to recipients of social security would require about $2 trillion. Privatization of social security will as well hurt the economy. As pointed out by Orszag and Diamond (2005) this is because the high costs would be involved in the privatizing the accounts are likely to reduce the growth of economy (Orszag and Diamond, 2005). This implies that social security fund would be destabilize d. Centralized deficits and debts will increase as a result of privatizing social security. These are likely to reduce long-term growth of the economy and the amount of the funds that is available for retirement of booming new generation. The Center on Budget and Policy Priorities carried out an analysis which showed that the President’s proposal was to add $1 trillion in the new federal budget while implementing privatization in the first decade. The following decade was to use 3.5 trillion and much more trillions afterward. Accordingly, this would hurt the economy badly as noted by Orszag and Diamond (2005). The fact that particular insurance covers such as disability and survivors insurance which are offered by social security will decline when the private accounts become operational is a notable reason to oppose privatization. As explained by Max (2005) privatizing social security also means that retirement funds are put on the stock market. This weakens the system of nat ional retirement through potentially risky savings. The retirement savings are moved from a simple and an easy structure into a complex structure of investment that has a portfolio and shares of stock market which are not easy to understand and more risky to deal with. In addition, disproportionate returns are created by private accounts because individuals with higher income have more money and their risks for investment yields are higher as compared to workers who have low and moderate income. Some countries have witnessed negative effects of privatizing their national retirement schemes. For example, in the United Kingdom, the private retirement account started in 1988 and averagely 43% of the return on their investments is spent on marketing fees and management costs (Krugman, 2004). This means much of fund which is supposed to benefit contributors is used to run the privatized social security system. Such a scenario should be avoided completely. In his argument against privatiz ation of social security Max (2005) warns that during an economic crisis, privatization is very disastrous to people who make their contributions to the social security. The households lose most of their properties when there is an economic crisis because their investments are traded on the stock exchange. Banks are enriched by

Saturday, January 25, 2020

Emotion Equally Moral

Emotion Equally Moral ARE REASON AND EMOTION EQUALLY NECESSARY IN JUSTIFYING MORAL DECISIONS? Since the birth of human onto this earth, reasons and emotions are frequently used by us to justify any decisions made. However, to what extent that both of them play an important role in making decisions? This raises some arguable questions concerning reason and emotion; are they really equally necessary? Equally important means both factors must be present and without any of the factors which are reason and emotion, the decision cannot be justified. With that, I would say that reason and emotion have the same significant important role in justifying moral decision. Both of them work together to drive us in our daily life so the decisions made will be the best for the sake of human being. Thus, this essay will consider the equal role of reason and emotion in justifying moral decisions. First of all, how this two ways of knowing works together. Reason is the ability to think logically regarded as a basis for knowledge, while emotion is a strong feeling towards what you believed in and influencing behaviors. Reason and emotion are equally necessary in ethic as in justifying decisions emotion will be the catalyst for the next process which is reasoning. Rachel Carlson in his quote says, â€Å"If facts are the seeds that later produce knowledge and wisdom, then the emotions and the impressions of the senses are the fertile soil in which the seeds must grow†. As example, the news of natural disaster of Cyclone Sidr in the southern part of Bangladesh because of the global warming effect, the picture of 273,000 houses were destroyed and 650,000 damaged and more than 3,000 people dead will emotionally affect the reader. Then, the emotions will tell us the sympathy to the victims of the disaster. It would stimulate the reason to the morality of the countries that let their factories released the gases that caused the global warming disaster. Here, the emotion is the catalyst for the reason to take place. However, without the reasoning, the information from the news cannot be organized and to sort out the news in the rational way. The emotion make the reader of the news felt sympathy to the victims of the cyclone and the reason makes sense of the emotion part and end up with the moral decisions of the news. As Joseph Cook aptly commented, â€Å"Conscience is our magnetic compass; reason our chart†. Even reason and emotion equally necessary in justifying moral decisions, somehow reason play more important role as it can explain certain things that cannot be explained by emotion. In justifying a decision, it must be reasonable and acceptable. Emotion can distract what is wrong and what is right because it depends solely on what a person sees and feel. Thus, reason must present in the process to justify and correct what emotion think of. As example, if a pregnant women wanted to have an abortion. On the emotion level, she might think that having a baby is a burden for her. She just wants fun from the sex but she refuses the baby. She wants to get rid of the baby so that she does not have to take care of the baby and continue with her previous life. Her immediate response is the option to abort the baby. At that particular time, it may be right for her to abort the baby. But then, the feeling of a mother declines her to do the abortion and the reasoning process began. She started to consider the debate, ‘it is killing, and the baby deserve a live. Perhaps she might consider that it was not the babys fault, so why should the baby take it. Or maybe she poss ibly will consider her religion not allow abortion. So, the reasoning process continues until the women can justify her decision to do the abortion or not. Here we can see both are equally significant. Reasoning comes from the emotion process but the emotion itself cannot justify the decision that going to make. Thus, one cannot take place without the other. However, in this so-called civilization era where the cost of living is increasing, the option to abort the baby will be the most suitable choice for most of the people. Their reasoning brought them to that kind of decision because they claim having a baby will cost them a lot and they cant afford it. Even though they will feel it is a cruel action through their emotion, but it does not prevent the mother to abort that baby. In view of the fact that emotion is a feeling that is given form by a thought, it is usually bounded from the past experience that would influence the emotion that is created. If the past experience of the person is good, the person will have the good side of emotion or otherwise, the experience will end up with the bad emotion toward something. As a case in point, a person witnesses a horrible accident happened in front of his eyes. He can see the victims of the accident screaming for help. Very luckily, the person has some knowledge about the medical knowledge especially in emergency situation. However, because of the past experience where he failed to save a few lives after he gave the medical treatment, the person felt guilty and had the trauma. His emotion tells him not to help the victims as they would die because of him by justifying the action from his past experience. But then, he tries to reason his emotion; does it an appropriate action to let the victims that are really i n need for some help as he was able to help them? Does it worth him just to see them helplessly facing the end of their life? After a battle between his emotion and reason, in the end he might decide to help the victims. Even though in this example it is seen like reason is overpower emotion but actually they are equal. Someone may argue that reason is the cause that makes him to help the person. But in reality if his emotion is not stable enough or he did not have the confidence to help them but his reason push him to help, the probability that the victims would survive is low because he does not has the mental strength or something to inspire him to help them. This is just like what Winston Churchill has said, â€Å"Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe†. After his reason corrects his emotion or change the perception made by his emotion to inspire him, then he was able to help them. By looking at this example, it is clearly seen that reason has been plays the role the change the emotion of the person and the emotion has justified the decision that he going to make. Here, at first emotion stimulate the reason to work and in the later stage reason corrected and stimulates the emotion. Both of the factors play such equal role in justifying the decision as one might get it wrong without another one or perhaps the decision cannot be justified. There are some limitations where sometimes reason and emotion do not equal in making an ethical issue. This is frequently happen in the religious belief, field of works, and the level of knowledge of the person. In the religion such as Islam and Christian, bigamy (polygamy, adultery) is prohibited in those religions. Although a person wants to have more wives or having a little experience of sex before marriage which comes from his emotion, he cannot do that because of his religion. His reasoning will prevent him to do it as it is against the belief of him to his religion. In the field of work such as judge, emotion must be put aside to justify the verdict that going to make. A judge must only depends to the reason from the facts either the accused person is guilty or not. This is the situation where reason and emotion do not play equally necessary in justifying moral decisions. In conclusions, reason and emotion equally necessary in justifying moral decision, because emotion can change according to situation but reason will justify the emotion with logic and hence will drive us to the correct interpretation of the ethical issue. But, reason can only exist and be significant if and only if emotion exists. Emotion will be the catalyst for reason to work. In most of our life, we cannot deny the role of emotion and reason. However, other ways of knowing such as perception and language also can be important in justifying moral decisions but reason and emotion exist in the equal way to justify any moral decision that we make in our life. Therefore, reason and emotion are equally necessary in justifying moral decisions.

Friday, January 17, 2020

A Case Analysis of Cirque Du Soleil

Cirque Du Soleil is a company that has built its success on its ability to be creative and innovative. It has successfully developed a new market and continued to expand on that market. This makes Cirque Du Soleil an example of a company that has creativity and innovation at its base. The following paper will focus on Cirque Du Soleil as a creative and innovative company. It will consider its product and creative strategy. It will look at the structure of the company and how this enhances creativity. Finally, it will look at the threats facing Cirque Du Soleil and what the company can do to ensure its ongoing success. Cirque Du Soleil's product is a performing circus. The basis of the company is a show combining music, dance, and theater. The show uses acrobats, gymnasts, clowns, and other performers. The show also uses a type of music based on a created language. The purpose of the music is to transcend cultural boundaries and make the show accessible to everyone. The company's show is also multicultural in nature. It is designed to reach the widest audience possible. This is done by using the music that is not based on any real language. It is also done by using performers from around the world. The company is global and shows are performed throughout the world. Cirque Du Soleil has also expanded into other areas. This has included releasing two films and a television special. This has also included ventures in publishing and merchandising. Cirque Du Soleil also opened a permanent theater near Disneyland, Florida, in 1998, with the theater including a Cirque Du Soleil store. These expansions show that the company is diversifying in a creative way. The expansions are all based on ways to increase the value of the Cirque Du Soleil show. This shows creativity, not in creating new things, but in finding new ways to benefit from the basic product of the company. The organizational structure of Cirque Du Soleil is based on recognizing the value of the performers. The case study describes the former tour director Vincent Gagne stating that he always emphasized to tour staff that they were there to serve the artists. This shows that the artists are recognized as representing the value of the company. The other services then become support services. This is not a case where the artists are at the top of the organizational hierarchy. However, it is a case where the artists are recognized as delivering the service that allows the organization to succeed. Gagne also suggests a good metaphor for the organizational structure, which is that of a circle. The performers can be considered as being at the center of the circle. They do not have high positions or decision-making authority, however they are the basis of the organization. The support staff are in the next circle. They have greater decision-making authority, but their work is defined by their need to satisfy the performers. Several of the employees described in the case study are in this level and they all describe their work as being focused on the performers. Gange does this when he states that the tour staff and technical people have to realize that they are there to support the artists. The casting director for Cirque Du Soleil, Cantin, describes how she looks for performers based on whether they will be able to fit in at the company. This shows that the performers are central to the organization and to the decisions made. In the final outer layer of the circle are the upper management. They have the greatest decision-making authority, but they are also operating based on pleasing the performers. This structure supports creativity because it puts the creative people of the company as central to its functioning. At the same time, the decision-making being at higher levels allows the creative people to be free to create and be innovative, without having any concerns related to how the company functions. Another key part of the organizational structure is that it is informal. This is seen in the case study, where Gagnon describes the company as not having a handbook on employee conduct. It is also seen in the case study where Gagnon describes employees as being fired and then rehired. Gagnon also describes an employee newsletter where employee's uncensored comments are published. These all show an informal structure and an organizational culture that is based on employee freedom and low authority over employees. Schein (2003, p. 121) notes that a culture of freedom increases employee creativity. Daft (1997, p. 325) also notes that â€Å"many organizations today are becoming less formal in order to be flexible and responsive to a changing global environment. † In the case of Cirque Du Soleil, the structure has always been informal and this allows it to encourage creativity and be more flexible and capable of change. One of the key environmental challenges is related to the artists and performers. It has been noted that the artists and performers are central to Cirque Du Soleil's product. This makes ensuring the good performance of the artists a key concern. There are several factors that are risks for the company. The first is that the artist's may rebel against the company. The case study notes that this occurred in 1987 and 1988, when many performers rebelled over concerns that management was not doing what was best for them and that the company was not operating based on the original spirit of the group. As the company expands furthers, it seems reasonable that the performers may again feel that the company is not operating in the same spirit as before. This is especially likely to occur as the company becomes more focused on finances. This may lead to either artist rebellion again or to artists leaving the show. Another problem related to performers is the high injury rate. The case study notes that 37 injuries were listed for 57 artists three-quarters of the way into the United States tour of the show Dralion. This shows an ongoing problem that has the potential to reduce the quality of the show produced. Finally, the work of the performer is demanding, with the case study noting that many performers leave because they cannot handle the touring life. These problems related to the performers are critical ones for two reasons. Firstly, the performers are the basis of the company's product. Secondly, finding, hiring, and training employees is a considerable expense. This makes it crucial that Cirque Du Soleil find a way to manage employees effectively, while promoting their creativity. Another challenge that faces Cirque Du Soleil is based on one of its key success factors, which is its ability to offer a new and unique show that impresses the audience. There are two main reasons that this ability to astonish an audience may be lost. One of them is seen in the experience of the conductor at Cirque Du Soleil, Oberacker. Oberacker notes in the case study that he is not as highly impressed with the show as the audience is. He links this to his experience on Broadway and notes that he has seen more astonishing things. He also notes that the shows ability to impress is not based entirely on the artists, but on how it is presented with lights, costumes, and music all adding a larger sense of awe. There are two potential problems that this indicates. The first is that other companies may realize the success factors of Cirque Du Soleil and become direct competitors. Currently, theater companies, drama companies, Broadway shows, and operas are competitors in the entertainment market. However, they target a high social class and tend not to be accessible to the general public. Cirque Du Soleil is offering a similar product, but it is targeted to a more general audience. This leaves the possibility that the competitors mentioned above will adjust their marketing strategy and become direct competitors of Cirque Du Soleil. One source notes that this is a significant problem for companies that are based on one specific product (Kotler, Armstrong, Brown, & Chandler, 1998). This is true for Cirque Du Soleil since even though they have diversified into new areas, their basic product is the performance they offer. If other companies start to compete with similar shows, Cirque Du Soleil will lose a significant part of their market. The other problem is that audiences may become used to the show and its elements. If this occurred, the show would not create the same sense of astonishment in an audience. This is also related to the perception of the product. Perreault and McCarthy (2000) note that a product's success is not based on the product itself, but on how well it meets or exceed expectations. For the astonishment factor to be achieved, Cirque Du Soleil need to exceed the expectations of customers. With the excellence and quality of the show is generally recognized, this leads to increasing customer expectations. The end result is that Cirque Du Soleil has to constantly improve to remain impressive. To remain successful, Cirque Du Soleil has to manage creativity and continue to innovate. One change that may be required is to take the emphasis off the performance requirements of the show. The case study notes that the number of shows has increased. The question this raises is how Cirque Du Soleil can continue to create new shows that will have the astonishment factor. It is suggested that this could be achieved more successfully if the company limited the number of shows produced. This would create a demand for the product. This strategy takes into account that the success of Cirque Du Soleil relies largely on its image, where the show is recognized as something astonishing and unforgettable. If this quality is lost, the entire company will be at risk. This suggests that limiting the amount of productions would be effective. It would allow artists and performers to concentrate their creativity on creating one show of the highest quality. This strategy would also be an effective way of managing performance staff. Performance staff would be heavily involved in development and be the creative force for the new shows. With a significant amount of time available for development, performers could innovate, experiment, and develop new ideas. At the same time, their energy would be better directed into the shows because the demands would not be as high. Revenue could then be increased for Cirque Du Soleil by focusing more on merchandising and finding other ways to increase income. This focus is based on recognizing that Cirque Du Soleil's reputation makes it a brand, where a brand's value is not just based on a product or service, but based on a perception about the company overall (Reynolds, 2004). Cirque Du Soleil has a strong brand and could diversify by increasing the number of ways that additions are made to the brand. This would allow the company to continue to grow, but in a way that does not place additional demands on the basic performance product.

Thursday, January 9, 2020

Leadership in the International Marketplace Essay

Leadership in the International Marketplace May 24, 2010 Abstract Caterpillar – the maker of earthmoving equipment such as bulldozers, along with excavators, graders and monster mining trucks – reported first quarter profits of 55 cents a share, up from a loss of 19 cents a share a year ago. The back-story of what they did, how they did it and most importantly – what they envisioned and changed a year ago – is the basis of this paper. This discussion will encompass the aspect of approaching and collaborating with developing countries and markets, and the role of rebalancing the global economy. Finally, this paper will provide a recommendation to address the current state of a recessionary U.S. market.†¦show more content†¦This would include lower labor or distribution costs (Suranovic, 2007). CAT saw their improvement stem heavily from surging demand in developing countries. The domestic market has all but evaporated; one can buy a ‘gently used’ bulldozer now for pennies on the dollar, so there is n o market for new equipment. The European market is sluggish as well, but the Asian market skyrocketed by 40 percent and Latin American markets rose by 7 percent (Caterpillar, 2010). Working partnerships across national boundaries and increasingly across industries are referred to as Global Strategic Alliances. Strategic alliances can also be formed between a company and a foreign government, or between companies and governments (Deresky, 2008). CAT has developed such partnerships and relationships with India, China, Brazil and a number of large and developing countries. However, such alliances do not come without criticism. Dislocating residents in India, mowing down the Amazon in Brazil and developing centuries-old farmland in Chine do not always garner support and harmony. There is a social ransom to be paid, which is the price paid for getting straight with the public (Alter, 2010). For CAT, that is to invest in the local society through education, infrastructure improvements an d technological support (Caterpillar, 2010). Deresky (2008) refers to this as corporate social responsibility, where the corporation must balance the benefitsShow MoreRelatedUnilever: Leadership Knows No Boundaries1409 Words   |  6 PagesUnilever: Leadership Knows No Boundaries Leadership is a complex subject that has been defined by numerous experts and theorists in nearly every industry around the world. There are as many definitions for leadership as there are companies that profess to be focused on leading their firms effectively. But merely talking about leadership and its application to the business world is no match for the application of leadership principles used to guide a firm’s decision-making and strategy. 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